Engineering Office Visual ID
Visual identity project for an engineering office based in Sao Paulo, reinforcing its differential in structural projects supported by state-of-the-art technology.
In this visual identity project, we seek to express this competitive differential, taking the brand off from other traditional competitors in the segment. The solution has modern visual elements and a three-dimensional symbol, which reinforces the main point of differentiation of the business.
Pedreira Topázio is a consultancy specializing in structural engineering projects based in São Paulo. It started as a development team at Pedreira Engenharia - its parent company - until it finally took shape and became an independent company in 2017.
The company's value proposal mixes vast technical experience in the segment with the use of software that uses BIM technology (which translates to Building Information Modeling), allowing high-precision 3D modeling in each project.
In this visual identity project, we seek to express this competitive differential, taking the brand off from other traditional competitors in the segment. The solution has modern visual elements and a three-dimensional symbol, which reinforces the main point of differentiation of the business.
This visual identity project for this engineering consultancy from São Paulo had the technology applied in its structural projects as its central concept.
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Year: 2021
Client: Pedreira Topázio
Art Direction and Design: Rafael Busmayer
Creative direction: Ana Megda
Brand Strategy: Pedro Cizoto